Whenever I travel, I (as any tourist does) always have my camera ready, but while the regular tourists are busy photographing important historical monuments, I am scouting the city, searching high and low for exceptional, extraordinary window displays of department stores, shops and even restaurants. Other people's creative talents are always an inspiration for my own imaginative thinking.
These photos were taken in London at Selfridge's department store. The advertising campaign was called "Shoemania". The brainchild was bringing together over 200 shoe shops and labels under one roof, dedicating an entire floor to them.
I was bemused by the imagination of the creative team behind the window displays. They utilised those boring, mandatory to every housewife's utensils and transform then into the most desirable, admirable girl's second best friends (after diamonds). I couldn't miss such an experience and rushed inside only to find myself completely disoriented and overwhelmed by the sheer volume of rows upon rows of shoes of every possible colour, shape, fabric, etc, etc. Needless to say, I left empty handed...
